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Digital strategy is the key to a successful e-commerce in China. We will help you leverage your brand equity and product offering to fit the digital environment in China. An appropriate digital strategy allows you to precisely understand your digital market, your competitors, the best practices for a successful business, especially under the digital landscape in China. The uniqueness of the Chinese ecommerce ecosystem compared to the western world requires a unique market entry startegy to set a right start. We will give you the keys to define the most optimal approach of entering the Chinese digital world and your online brand / channel positioning.

Consulting & Digital eCommerce stragegy in China

Digital Marketplaces in China are the main channels for brands and e-merchants to drive orders. Tmall/Taobao and JD count already for more the 65% of the total eCommerce market in China. It is mandatory for a brand in China to understand why and how they should use marketplaces for their eCommerce. We will help you to understand the Chinese marketplaces, to set-up your shop on Tmall/Taobao/JD or other vertical marketplaces. We will operate your marketplace shop to drive traffic and sales by optimizing your online advertising budget on these marketplaces.

Set up and Operate your marketplace in China

 

Magento or Drupal? Choosing the right platform for your e-commerce website is a critical decision for your e-business. Magento and Drupal are different eCommerce technologies that fit different needs and different budget ranges. We will advise and help you find the right technology for your eCommerce website. As long term partner with the best eCommerce techologies, we offer state-of-the-art solutions to support your e-shop. With over 100 eCommerce projects completed in the past 10 years, we can proudly guarantee that our technology is secure, reliable, and scalable for your e-business.

eCommerce Technology in China

 

Your successful e-business cannot be achieved without Digital Marketing. The digital landscape in China is completely different from the rest of the world. With leaders like Baidu, Weibo, Taobao/Tmall, you will need a specific digital strategy for China - Search Engine Optimization (SEO) and Pay-per-click (PPC) with Baidu & 360, Social Networks with Weibo and WeChat, Direct Marketing & eCRM. We will advise you, on how to build &and run the most efficient and profitable digital marketing in China in China and how to allocate your budget between each digital marketing tool. We will work as your business partner to optimize your revenue.

Digital Marketing in China

Digital Ergonomics and Webdesign of your Ecommerce site is one of the most crucial points of its performance ! China webdesign and user experience tend to be slighty different from the western world. We will help you to localize your webdesign to the Chinese market or to create a unique new webdesign. We give extra care to our designs and are recognized today for the design quality we bring to our customer‘s projects.Your image on the web is important. Entrust the right professionals.

eCommerce WebDesign in China

 

Digital In China, Customer service is more important than in the west as more than 60% of your orders will be placed after a contact with a Call or Chat center ! Our call and chat center is multi-channel (marketplace, social networks, website). We will manage yours orders, your return and your catalog. We have a warehouse and a fulfillment service ready for your brand in China. eCommerce Operations need to be smooth and efficient in China. Our eCommerce supply chain experience will benefit your eCommerce activity for a state-of-art operations in China.

eCommerce Customer service & operations in China

[Case Study]


The Luxer
The Luxer

The Luxer is a multibrand online store focusing on luxury goods, unique accessories, limited edition and capsule collections created by international designers. They cater to a variety of markets, including the US, France, Spain, Italy, the UK to name a few - but now they have their eyes on China, getting on the 2nd biggest eCommerce marketplace: JD.com


Moleskine
Moleskine

Moleskine is an Italian company based in Milan, their production includes notebooks, planners, diaries, sketchbooks, and albums. Since 2011, products have also included other objects connected to reading, travelling and writing, including bags, reading glasses, pens, pencils, cases for digital devices, booklights and reading stands. BysoftChina revamped and optimized their operations for their TMall and JD stores.


TomTom
TomTom

TomTom is an international brand, famous for their navigation devices. But, when it came time to create a Tmall Flagship store and get exposure on the platform, they needed a partner with the experience and knowledge to come up with a winning strategy.


OL China
OL China

OL China, of the Besins Healthcare Group, has been established since 1992. The brand's mission is to help people achieve optimal health, well-being, and balance. As a foreign brand, they needed a full end-to-end service provider to handle all facets of their eCommerce business in China.


2XU
2XU

2XU is an Australian brand engaged in developing & selling of sporting apparel including compression garments, triathlon, cycle, running, etc. BysoftChina designed their TMall store targeting Mainland China consumers.


Dettol
Dettol

Dettol is a world-leading Reckitt Benckiser brand that sells a line of hygiene products such as antibacterial soaps, sprays, and wipes. They approached BysoftChina to create their TMall Flagship Store's design.


Lush
Lush

Lush is a famous cosmetics retail brand based in the UK, dedicated to providing customers with natural, safe and green products. BysoftChina established their TMall Global store targeting Mainland China’s customers.


The History of Whoo
The History of Whoo

How did a leading Korean cosmetics line like The History of Whoo create an eCommerce site in China that complemented, not competed with, their marketplace presence?


Durex - Website
Durex - Website

Durex has been making the highest quality condoms for decades, becoming the number one condom brand in the world. BysoftChina designed and developed their new online shopping platform for Mainland China with extensive product customization features.


Durex - CRM
Durex - CRM

Durex has been making the highest quality condoms for decades, becoming the number one condom brand in the world. BysoftChina created and operates their existing CRM strategy in order to better activate their existing clients base.


Pure Apparel
Pure Apparel

Pure Apparel is a dynamic new active-wear brand from the Pure Group, a leading lifestyle brand in Asia. Pure Apparel debuted its first Collection in 2013 & continually evolves to meet the modern day needs of the active woman. They've already entered TMall with a different TP, but now they really want to take their brand to the next level.


CENSH
CENSH

Hengdeli is a world famous watch and clock retailer based in Hong Kong.  In their 91st year, BysoftChina established their first eCommerce site, targeting Mainland Chinese consumers.


Aigle
Aigle

Aigle is a leading footwear and textile company founded in France in 1853. Through cooperation with BysoftChina, Aigle was able to promote & establish themselves in the largest Chinese marketplace: TMall.


BK Cookware
BK Cookware

BK Cookware has been active since the mid-1800's, providing qualitative solutions for cooking process. They've entered the Chinese market through TMall, but their previous service provider stumbled and failed to deliver the brand's expected results.


Fuguiniao
Fuguiniao

Fuguiniao is a Chinese footwear, bags, and business wear manufacturer. They reached out to BysoftChina so that they may revitalize both their TMall & JD store to increase sales & brand awareness.


DC Shoes
DC Shoes

DC Shoes is a premium fashion brand with thousands of footwar products inspired a range of fashion, music, and art. DC Shoes was pleased to launch its new eCommerce website in cooperation with BysoftChina, which immediately helped in their brand building.


Reckitt Benckiser B2B
Reckitt Benckiser B2B

The Reckitt Benckiser Group,a multinational consumer goods company, tasked BysoftChina with creating a B2B website for the distributors of their Veet & Dettol Brands.


Adisseo
Adisseo

Adisseo needed a B2B site to engage their Chinese customers


Cegid
Cegid

How could Cegid improve their lead generation and brand awareness in China?


Brewster
Brewster

Brewster Home Fashions originated in 1935 as a US regional distributor of wallpaper. The company has flourished into a worldwide resource for wallpapers and home décor products, and one of the largest producers and distributors of wallcovering today. Setting their sights on the Chinese market, Brewster applied to TMall and now works with BysoftChina in operating their flagship store.


Allianz Global Assistance
Allianz Global Assistance

Allianz Global Assistance is the international leader in Assistance, Travel Insurance, and Personal Services. BysoftChina helped them create their assistance website for the China market.


Legrand
Legrand

Legrand established its headquaters in France in 1860, focusing on electronic engineering systems. Bysoft China helped them design their website with the goal of integrating all their brands under the Legrand Flagship brand.


Orchestra
Orchestra

Orchestra creates and designs collections of clothes, shoes and accessories, for children from newborns to 14-year-olds. BysoftChina set up and operates their TMall Flagship store on their behalf.


Aslan
Aslan

Aslan is an Alibaba-affiliated international B2B platform and travel data processing company. We leveraged the company’s search engine and marketing, branding and promotional campaigns in China.


Guylian
Guylian

Guylian is a Belgian chocolate manufacturer founded in 1960. Guylian is most famous for their production of chocolate Sea Shells praline with different fillings. BysoftChina was tasked to improve and develop their Weibo account, and to create and manage their WeChat Service Account.


DmLights
DmLights

DmLights is one of the world’s largest online shops for design lighting and accessories . BysoftChina had a chance to work with them to develop and operate their TMall Global store.


Withings
Withings

Withings stands for "Wifi" & "Thing” is a consumer electronics company founded in June 2008 near Paris. BysoftChina established their Chinese Online store targeting Mainland China’s customers.


GoGear
GoGear

GoGear is a leading consumer’s electronic device specialist from Philips. BysoftChina audited their requirements and designed wireframes in order to explore the new user experience and functionality based on Magento Community


Saft
Saft

Saft is a leading industrial battery manufacturer established in France. Saft came to BysoftChina to customize their B2B website and improve their ranking on local Chinese search engines.


Best Buy
Best Buy

Best Buy Co., Inc. is an American multinational consumer electronics corporation founded by Richard M. Schulz and his business partner Gary Smoliakin 1966. It also operates in Puerto Rico, Mexico, Canada, and China.


Coren
Coren

Coren is a famous brand of kitchenware in Korea, founded in 1974. BysoftChina designed their flagship and franchise store to enhance their sales.


KAISER + KRAFT
KAISER + KRAFT

KAISER + KRAFT is one of the leading suppliers of office, workshop and warehouse equipment in the world.KAISER + KRAFT China and KAISER + KRAFT Japan entrust Bysoft China to deploy a wholly new online E-Commerce system, to help them to develop their business in Asia-Pacific area.


Etam
Etam

Etam uses the Magento Enterprise Edition, and BysoftChina does the customization for this website to accomodate to the Chinese market and Chinese user habits. In merely 3 months time, the website was completed with good quality and was put online.


Chengdu Tianfu Software Park Co.
Chengdu Tianfu Software Park Co.

Chengdu Tianfu Software Park Co., Ltd. is the wholly-owned subsidiary of the Chengdu High-Tech Investment Group Co., Ltd. Bysoft China introduced a website management structure with one principal website and 4 sub-websites. Designed with aesthetic and intuitive interface and practical functionalities.


Osram
Osram

Osram, one of the world's largest producers of lighting products, chose BysoftChina as their Tmall consulting agent. BysoftChina assisted Osram starting from store establishment to store operation with the aim to become unique lighting brand supplier in China.


Alen Corp
Alen Corp

AlenAir Purifier has empowered and inspired people worldwide to improve their health and lives. Alen Corp has more than 8 years of experience and produces a line of high quality air purifiers, designed to help allergy sufferers and others adversely affected by poor indoor air quality.


Pull In China
Pull In China

Pull-in is a high-end international fashion brand of underwear. BysoftChina helped them to launch an ecommerce website. Pull-in China selected Bysoft to build their ecommerce website based on Magento and replicating the design and features of the initial website, localizing it to the Greater China region.


Nan Hai
Nan Hai

Nan Hai has always been dedicated to the promotion of cultural and educational exchange between the United States and China. BysoftChina developed two different websites sharing the same interface theme. One is a Content Management System based on Joomla and the other is an E-Commerce system based on Magento.


Aviva systems
Aviva systems

Aviva Systems Biology LLC is located in California, U.S.A. The company specializes in quality antibodies for research and diagnostic applications. BysoftChina helped them to launch a Magento website on September 14, 2010. Today, Bysoft has become Aviva’s loyal supplier and we believe our relationship with them is long lasting!


BuyMeDesign
BuyMeDesign

BuyMeDesign.com is an online marketplace putting cutting-edge designers, shops, and brands in touch with consumers and retailers in the world Bysoft customized a Magento site in order to give to the internet users the best version of the website.


Luxury Club
Luxury Club

The Luxury Club, the first brand authorized luxury e-tailer in China, was created in 2010. The Luxury Club (abbr. as TLC) selected Magento Enterprise as their eCommerce solution and chose Bysoft to make the customization.


Carven
Carven

The Carven house had a democratic and Parisian view of fashion design. In summer 2010, Carven opened a new chapter. Bysoft created a website with relevant visuals and rich multimedia while preserving the luxury image of the brand. This new website allows Carven to represent its brand worldwide.


Clickjia
Clickjia

The GROUPE ADEO is a major player in the global home and lifestyle inprovement market. They are more than just a collection of businesses. BysoftChina introduced a Drupal system which includes a content-rich community website built on an open platform that can grow with the business.


Homes-up
Homes-up

HOMES-UP.com is a new home furnishing brand from the French Group ADEO, founded in 1923 and one of the world’s leading home furnishing brands. BysoftChina accompanied Homes-Up as part of a development of an e-commerce platform based on Magento Enterprise Edition.


Lipaya
Lipaya

Lipaya wanted to launch its shop in order to become the platform of the largest luxury eCommerce website in China. BysoftChina produced the strategy, design, and the platform . The design is both chic, sleek, and ergonomic, with a westernized style to highlight Lipaya's catalogue.


Baijia
Baijia

Baijia is a one of the leading home furnishing brands.  All the designs and product development are done by professional American designers. BysoftChina's experienced team provided performance based services to Baijia. We work with them based on success fees.


ReneSola
ReneSola

Renesola is a leading global photovolantic manufacturer, providing integrated solutions for commercial, agricultural and large-scale projects. BysoftChina built an online business and brand display platform suitable for the European market and Chinese users.


Gitzhome
Gitzhome

Gitzhome is a leading B2B platform trying to expand in North America by providing our customers with innovative, original and artist-driven products of the highest quality and that reflect consumer tastes, starting from home accessories for decorating a room to building a custom home.


Bubuzz
Bubuzz

BubuzZ™ is an international brand which was established in order to develop, design, and distribute unique human-shaped licensed collectibles. All of BubuzZ™ products are exclusively &officially licensed by the world's most known sports clubs & superstars.

BysoftChina is a Digital eCommerce Agency providing end-to-end solutions for brands and merchants in China.We provide everything a brand or a merchant will need to run an eCommerce in China : Consulting & Strategy, Marketplace presence & promotion, Technology, Digital Marketing (Search Engine Optimization & Search Engine Marketing), Social Media, Mobile, Direct Marketing, Call & Chat Center, Content & Catalog creation & publishing, Warehousing and fulfillment. We have helped quite numerous number of brands & merchants to plan, setup, run and optimize their eCommerce in China.BysoftChina has grown to a major e-commerce provider in China with more than 11 years experience.

Interested in working with us?

[BysoftChina Insights]

  • A Letter from the Owners...

    ...
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    Not too long ago, Tencent released a huge amount of information about WeChat users.  From their favorite holiday destinations to the amount of steps they took (and when), we know it all. But what is most important, especially for those of us who work in eCommerce?  And how can you use this information to better your WeChat performance? 1. Who is Using WeChat In 1st Tier cities, WeChat has an ast...
  • Double 11 2015 Roundup – Single’s Day in China...

    This year’s Single’s Day shopping festvial was incredible. The USD 14.3 billion total for the day showed a huge YOY growth for Alibaba and cemented China as the world’s top eCommerce market, all in one fell swoop. Or, one fell click, if you will. Not only that, JD broke it’s own records, processing 30 million orders , more than twice last year’s total of 14 million. ...

[BysoftChina Trainings & Lectures]

e-Commerce in China
What you need to know to successfully sell online in the world's largest e-Commerce
market!