Our services

• Analysis and strategic audit: A dedicated web marketer assists you from the start of your project by recommending you the best promotional strategy.

• Recommendation of keywords: Defining and implementing strategy on keywords to promote

• Technical optimization of your site: Optimization of Meta tags, Google Sitemaps, URL re-writing, semantic xHTML, hierarchy and weighting of keywords, etc...

• Editorial: Optimizing content, wording, optimizations of pages

• Popularity: Development and optimization with methods such as Netlinking and SMO

• Monitoring the positioning: Throughout the campaign, the web marketer offers you follow up of your campaign

• Trainings: Technical and editorial trainings for your teams

• Advice and reporting: Lines of enquiry in Marketing to improve your strategy and positioning for the long term

Paid SEO

• Strategy: Definition of goals and opportunities. Study of keywords and related phrases, identifying key indicators of success and performance benchmark

• Deployment of tools for tracking and campaign management

• Launch: Defining the structure of campaigns: advertisements group, geo location, budget allocation, targeting, negative keywords, writing advertisements, landing pages. Launch of new campaigns. Start advertisements and landing pages testing to improve click and conversions rates.

• Expansion: Coordination with your marketing department to support operations through the channel of sponsored links. Preparation and revision of listing of keywords based on performances. Campaign with A / B test for continuous improvement of your conversion rate.

• Analysis & Management: Proactive monitoring and timely feedbacks on progress of campaigns. Use of data analytics to continuously optimize the keywords and your return on investment. Bid management, pages of arrivals and keywords.

• Continuous monitoring and preventive actions against click fraud.

Emailing

• Management of recipients: List retrieval according to your selection criteria of segmentation. Processing your list to make it compatible with the routing system of emails.

• Create your emailing: Design and layout. Editorial writing of your message.

• Validation: Validation of emails on major emails readers on market and major free webmail.

• Routing: Routing of your emailing with one of our partners (emailvision, dolist, mailperformance, etc...) that we would have selected together to suit your needs.

• Reporting: Tracking sent emails for a full analysis of the campaign sent (click, conversion, etc...).

Community management

• Creating and managing a community

• Support on major community platforms: Facebook, Twitter, Viadeo, LinkedIn

• Management of forum / blog / private community: keep active, editorial and moderation

• A webmaster is not necessarily a good "Community Manager" because he may not have necessarily Web 2.0 culture, good editorial abilities or interpersonal intelligence and marketing view